Digital strategy

What is digital strategy?

In essence, the term refers to a plan that employs digital initiatives to achieve company goals. Seemingly simple, a digital business strategy is anything but, and requires expertise and experience to implement successfully. And the definition of digital strategy differs depending on who you ask.For example, the marketing department would see it in terms of web channels, such as social media and email. Then again, those in finance would think of online revenue tools; the cloud for IT specialists, data analytics for the operations team, and so forth. Aligning all these varying divisions with both a digital and a general business plan is a complex challenge, and often the reason for a company’s failure to exceed or even meet their targets.