Display marketing
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text (also called rich media ads). An ad campaign can have different goals, and some display ads educate about the product while others are designed to entertain and engage through simple games or puzzles. Banner ads are a common form of display ads that are frequently used for awareness campaigns.
What is display advertising?
There are many types of display advertising. Banner ads are an example of display advertising. So are desktop and mobile leaderboard ads. Most ads are rectangular or square in shape, and the content they contain is typically designed to align with that of the host website and the selected audience preferences.Display advertising campaigns can be run through advertising networks such as Facebook advertising or Google ads that provide powerful audience targeting features as well as advertising formats (that you can also combine with search ads).Display ads vary greatly in terms of who they target and how they work. Here’s a breakdown of the different display ad options and what they do.
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