Web Audit Practices

What Is a Website Audit?

For the same reasons an electrician wouldn’t start cutting wires without assessing a broken light switch, a digital marketer shouldn’t begin tinkering with meta data, content, and site architecture without conducting a website audit.A comprehensive website audit helps digital marketers (SEO specialists or otherwise) assess and analyze before resolving and remediating.Specifically, a site audit helps digital marketers isolate site errors, identify areas of opportunity, understand competitor strengths and weaknesses, conduct keyword research, and create a realistic workback schedule based on priority sequence.